point of experience

Why real-time, in-store customer experience surveys will give retailers more effective results than a mystery shopper

Why real-time, in-store customer experience surveys will give retailers more effective results than a mystery shopper

Do you really, really, know how your customers feel about you? You may already use mystery shoppers to get their opinions, but do you actually talk to your customers, in the way a real-time, in-store survey would?